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iN's Mercato

iN’s Mercato is a supermarket chain based primarily in Italy, which, with more than 480 stores throughout the country, is a leader in large-scale retailing. Strategically and operationally, our involvement includes drawing up a social media marketing strategy and managing the content and visual material appearing on the company’s Facebook, Instagram, LinkedIn and YouTube pages.

The power of food to engage

iN’s Mercato is a dynamic organisation with lots of initiatives and new developments, which requires proactive, constant and flexible planning on our part. iN’s Mercato’s social media pages are a focal point for customers in search of information about products and engagement online. The aim of the social media marketing activities we carry out for this supermarket chain is to create content that conveys both the characteristics of the products and the personality of the brand. More specifically, we oversee all activities related to content strategy, including copywriting, creating visuals and developing new communicative video formats in line with current social media trends.