The aim of the VisitAbanoMontegrotto.com portal is to provide tourists with an online platform that keeps them up to date with and provides information about events and goings-on in the region. The result is a multilingual website focused on both user experience and SEO: the thinking behind the first is to allow customers to manage their own needs independently, while the aim of the second is to ensure the best results in terms of performance and search-engine ranking.
With this in mind, an SEM strategy, through which we’re enhancing the brand and promoting specific communications on a seasonal basis, is now in place to support the portal’s positioning.